EVENT PRODUCER

Melissa was brought in to Event Produce and Project Manage several Foot Locker in store activations across the UK, France and Italy for Octagon Agency. To create customer engagement Foot Locker wanted free experiences for customers in store including a nail bar, barber shop and customisation stations. 

Melissa also Event Produced the launch of a new Foot Locker store opening in Milan. This included a launch party for Italian Media and Influencers with a performance by Achille Lauro and local DJs. This then was followed by a weekend of various free activations to engage the local community in the new store.

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